Relaying a specific message effectively and efficiently to the selected audience is essential. Support may encompass:
- Developing a public relations strategy
- Establishing and maintaining positive, co-operative relationships to grow media, industry, marketplace and/or community public awareness
- Leveraging existing relationships and cultivating new contacts within media, industry, marketplace and/or community
- Fact-checking, researching, writing, proofing and/or editing outputs to ensure they meet your editorial and brand standards
- Seeking high-level placements in print, broadcast and online media
- Evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis
- Developing and implementing online communication strategies including advertising on other websites to ensure digital communication aligns with vision, values, priorities and brand
- Creating, auditing and updating online content for reliability, accuracy and relevancy
- Optimizing content, site navigation, and usability to improve search engine ranking and to encourage visitors to stay longer on internal and external websites
- Compiling and analyzing statistics on online communication efforts for evaluation purposes
- Monitoring social media content including follower feedback
- Developing the overall layout and product design for a wide range of assets including business cards, newsletters, brochures, landing pages, display ads, presentations and more
- Creating and maintaining style guides for the brand
- Using design elements such as color, typography, illustration and photography to create striking and compelling layouts
- Optimizing your graphics and website code for desktop and mobile devices.
- Developing and maintaining updated press materials including backgrounders, releases, pitches, case studies, fact sheets and more
- Composing the text for brochures, advertisements, trade publications and more
- Producing print ready files
- Coordinating event logistics including sponsorships, ticketing, and data collection
- Acting as a liaison between internal stakeholders and external partners
- Developing content for email, websites and more
- Planning, writing and editing content for a variety of internal communications vehicles including email and newsletters
- Proposing and applying best practices to extend reach and engagement, and improve delivery methods and frequency.
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Summit Solutions Ltd.
PO Box 80045, Woodbridge PO
Sherwood Park, Alberta, Canada
All rights reserved.